Our History
Joyas de Oro Para Ti was founded with the vision of offering a safe, transparent, and personalized experience in buying and selling gold jewerly. In an industry where trust is essential, we created a pop-up concept focused on close customer service, professional ethics, and absolute respect for the true value of each piece.
Founded in Houston, Texas, by Iracel Velazquez, the brand is backed by over 20 years of experience in the jewelry, accessories, and watch industry. This extensive experience allows for accurate appraisals, expert advice, and fair and reliable transactions.
Over the years, we have guided clients through important decisions, understanding that gold represents not only material value, but also stories, memories, and investment. Therefore, every process is conducted with complete transparency, discretion, and professionalism.
Today, Joyas de Oro Para Ti continues to grow with the same commitment with which it began: to provide authentic jewelry, transparent appraisals, and a high-level experience based on trust and excellence.
Exclusiveness
Each client receives personalized service in a discreet and secure environment. Our pop-up model allows us to focus on quality, trust, and individual attention, ensuring that every experience is unique and reflects the value of their pieces.
Elegance
We select jewerly that combines design, authenticity, and timeless value. Elegance lies not only in our pieces but also in the way we serve, advise, and support each client.